What you should ask yourself is why Google does not know who I am? Am I so insignificant that the biggest and most used search engine on Earth does not even know I exist? Why is there a player from Mongolia and bongo a home remedy for herpes in the top ten results for my name while I'm nowhere to be seen?
This is not really identity theft as such, but when the media, employers, friends and even potential dates are trying to get information using search engines like Google, it's likely to be present details of a dollar-Mike Dent of Tallahassee, which may include hobbies sweeping the world of rare and precious Barbie dolls, and creating your own team rather poor fit Tron.
Would not it be great if the first set of results were Related articles describing the "great" job I did, maybe a page of detailed social profile of the media, and even my own website with information about caring for the wheelchair bound orphaned bunny rabbits?
Not only going to impress the opposite sex careful with my sensitive side, there would be a totally accurate and controlled online representation of myself, and most importantly make sure I'm not credited to play any musical instrument, hippie style.
In a recent article in Marketing magazine, was given Domino's Sales and Marketing Director Robin Auld "Who does Google think you are?" test. This reveals the top five search results obtained to enter their name as a term search .. Robin Auld, a major name in the marketing industry in the UK was unlisted, Robin Auld replaced by a South African singer-songwriter, and Robin Auld, a lawyer who had a revision of the criminal justice system.
It's not just people who are lost in the black hole of search engines is also business. Today a strong brand is not necessary means a strong search engine position. At a time when companies are cutting marketing expenses for the marketing of online payment (comScore reported a 7% drop in clicks on Google pay between December and January this year) businesses are looking favorably positioned for relevant search terms which can generate a growing number of visitors to your website. If your company is that not appear anywhere near the first page of results you might as well say goodbye to any possibility that the legendary and much sought after "traffic organic. "
So how can Robin Auld, the marketer, Robin Auld, a musician from South Africa in the race for the first positions in Google search results?
– For starters, Robin must consider the protection of your name being used by other Robin Auld worldwide and record their own http://www.robin-auld.com domain name and the other variants, such as. co.uk are concerned about local search. This helps protect the "brand" that is his name.
– Do not stop there, however. What it is a website of emptiness in a world ruled by the search engines for the content of hunger? An important step in making themselves known is the blog, let the world know what you think and let them tell you how wrong you are. Seriously, blogs play an important role in the production of content for search engines to index, they love it, and instead, it lists your name! The technique can not simply create a blog with http://www.blogger.com and follow the instructions given on how to get your blog on your own domain name. The more technically able should consider using the likes of WordPress, Joomla! and Movable Type and configuration of their own accommodation.
– The next step is to seek to set up their social networking profiles to the public for information accessible to search engines. Of course, he should definitely consider for the signature of any social network that is not on the list in a more thorough search shows that already have an account on LinkedIn and Facebook, but could not find any other profiles on MySpace, or the recently published XING.
– Finally, should all what he writes bookmark and share with the world through sites such as Digg.com, StumbleUpon and others. Do not be shy, your online presence up to you to take action!
About the Author:
Dan Williams is an expert in Brand Management and has helped many clients protect their personal brand, overcoming online presence issues such as the recent
Brand Republic article
discussing Marketing Professional
Robin Auld
‘s absence from Google search results.
Article Source: ArticlesBase.com – Your Name is Your Brand: Protect It!
Really love all these stories.. have been reading them daily. Please add more if you have any… Thanks a lot again for this awesome work.