The pinnacle of the festival season – Diwali – is only a week away and there are plenty of discounts, exchange programs around trying to attract buyers. It goes without saying that if they have managed to deduct a washing machine (and almost everything else) for yourself, then the maximum sale price of custom (MRP) is really about making money in a greater margin, all at their expense.
Smart buyers always come in droves around major public holidays. In India, starting from about August and lasts until October. Abroad, Thanksgiving and Christmas shopping spree is when sales of the main happen. This period should be marked smart shopping season.
Ever wonder however, how some retailers in India may be undermining the marks? Take the example of clothing brands like Barbie and Lilliput, who have dedicated stores in upmarket shopping centers such as Atria (in Mumbai) and possibly elsewhere of India. I've noticed that some large supermarket and hypermarket retailers that these brands offer a discount to coincide with the unique format stores and really connect their sales as something unique.
Seen those ads tempting for 'Up to 50% off Barbie's clothes? Well, about the same time, the same as the brand is taking up to 75% atthe house sale in the shop. But the buying frenzy of buying everything from food, toiletries, stationery and food, people tend to shop for clothes in the same place for convenience. Thus, most discount offer for sale in the shop other brand almost never realized.
I actually visited a supermarket chain and a single brand store format in the same week, for a period sales and saw the big difference. One was empty with salespeople, trying to evoke the enthusiasm for work during the day and the other is doing business with the Roar of stepping on other people toes, trying to grab things. I guess it's success and only teases?
After observing this for a while, I wondered if I could go to the supermarket and buy a pair of jeans for girl Barbie my cute neighbor and ask them to give me the discount brand original "up to 75%" and then turn in what they are offering "up to 50%" and walk with a discount of a whopping 125% in the pants jeans?
Realistically, depending on what you buy, say 50% of the mark (instead of all the mythical 75%) and others say the 30% discount (instead of the entire 50% that is being promoted by the supermarket), I should still get 80% off right? Well, elementary mathematics, but no fresh marketing management perspective supermarket and never leave this off the mark anyway is offered first.
Otherwise, I take the jeans, if an MRP price of 2,000 rupees before the sale, with 80% cold front (if present) would pay Only 400 rupees! Without this great offer, in the supermarket chain, I pay (30% discount) RS 1,400. Meanwhile, I'm paying less at the store selling luxury This marks only for the sales period as it works to 1,000 rupees at 50% discount rate value.
Very few people know this and if they do not are questioning the wisdom of the great discount to speak what is happening in these places. I wonder why? It's your money and your right to ask relevant questions and relevant, especially if your kids insist on using only branded merchandise. Without knowing it, you might actually helping undercutting snob value of the mark, the same things you buy so proudly … and that expenditure.
About the Author:
I own a website for second hand things in India called www.seconddealnsteal.com. It’s an e-listing service for bargain deals. For more on me Google me or my site and find out!
Article Source: ArticlesBase.com – Discount the Talk
